Introduction to PR
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What you will learn
The CIPR Specialist Diploma: Sustainability Communication, explores the link between sustainability and reputation, issues and crisis management. Analyse and evaluate stakeholders 'importance to sustainability. Establish a sustainability agenda including setting organisational sustainability goals. The course discusses Environmental, Social and Corporate Governance (ESG) and how best practice in diversity supports sustainability goals. It considers how the context (global, international, national and/or local) impacts on attitudes to sustainability.
This course is right for you if:
• You are a senior practitioner working in public relations, corporate communication, marketing communication, internal communication, public affairs or media relations, either in consultancy or in-house.
• You want the knowledge and tools to lead the organisation’s strategic management of sustainability communications in complex situations.