In today’s digital landscape, video content is essential for PR professionals, and high-quality videos can be created using just a smartphone. Start by planning your video with a clear objective and a concise script. Ensure good lighting, use stabilisation tools, and keep your content engaging and under two minutes for social media. Utilize editing apps like InShot or Adobe Rush to refine your footage with precision. By mastering these techniques, you can efficiently produce impactful videos that resonate with your audience at minimal cost.