Media centre

January 28, 2022

In the digital age, ‘short & snappy’ content is king

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November 1, 2021

MENA PR scene is witnessing a paradigm (digital) shift

The predictions are based on the fact that technologies like AI could contribute more than $300 billion by 2031 to Middle East GDP, with UAE estimating AI to add $182 billion to the economy by 2035.

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September 23, 2021

KSA holds potential to change the face of regional communications industry

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September 19, 2021

Principles of the 50 – Unfolding an era of next-gen development for the MENA region’s PR industry

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September 2, 2021

Why is professional development vital in a PR career?

One of the greatest misconceptions in the corporate world is that working professionals don’t need further qualifications

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Selected interviews of the PR Academy

Reem Masswadeh our Head of Communications was invited to Dubai TV to share her insight on the emirate’s innovative journey from a PR perspective, highlighting smart cities and their impact on the future.

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