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A local perspective on various PR topics.
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High-Performing Leadership in PR:Adapting Styles and Empowering Teams
In the dynamic world of public relations, effective leadership is pivotal to navigating challenges and achieving success. High-performing PR leaders and directors not only manage tasks but also inspire their teams, adapt their leadership styles, and understand the motivations of their team members. This blog explores key strategies for PR leaders to elevate the effectiveness of their leadership, adapt their natural styles, and empower their teams to achieve the best results.
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Selected interviews
Showcasing the importance of PR in the region
Head of Communications Reem Masswadeh - Expo2020
Our Head of Communications Reem Masswadeh was invited to Expo 2020 to share her insights on PR and digital communication, the impact of the global event, and the influence of regional women entrepreneurs on the industry
Alastair McCapra, chief executive of the Chartered Institute of Public Relations
Alastair McCapra, chief executive of the Chartered Institute of Public Relations, shares his aspirations for regional communications and underpins the importance and relevance of the CIPR qualifications that The PR Academy MENA offers.