Who are we

We are The PR Academy MENA, and we help you to grow and develop your communications expertise!

The PR Academy MENA is an international communications company with UAE and local flavor.

We are driven by independent, strategic communication that makes every point nice and clear, which is why we offer our consultancy and educational services in order to help you improve communication wherever you go.

The PR Academy MENA

Raising the bar for
world-class PR consulting #RaiseTheBarPR

Our Vision

The PR Academy MENA aims to raise the standards for PR in MENA through world-class consulting and quality education.

Our Mission

Our mission is to empower communications professionals with applied learning and to provide consultancy services to our amazing clients by leaning on our years of expertise.

Our Values

Inspired by PR Academy UK and the global community of qualified CIPR practitioners, PR Academy MENA strives to use our expertise to deliver excellence, every time, and to do so guided by sound ethics and a desire to serve.

Our Philosophy

Our philosophy is simple: we don’t rest until we’ve done everything we can to make sure you succeed. Our students’ consistently high results speak for themselves. But we also believe that studying should be fun.

Why us?

Our Philosophy

Our Team

When professionals decide to open new doors in the communications sector, they know that they need the right people around them.

The PR Academy MENA is no different. When it first began, it was composed of a team of communications experts who believed in modern strategies who were based in the United Arab Emirates.  

Knowing that there is strength in diversity, they partnered with the team over at PR Academy UK.  Combining modern strategies for applied learning and the focus on professional training that PR Academy UK is known for, we decided to make a difference in the communication industry in the MENA Region. 

Our team is composed of innovators and dreamers who want to help brands maintain effective communication while alsoproviding the highest levels of training and education.

Instructor - Co-founder
PR Academy UK

Editor and co-author of Exploring Internal Communication.

Head of Communications
TPRA

Reem is an award-winning  communications expert.

Instructor - Co-founder
PR Academy UK

Author of Communicating Projects
& a fellow of the Royal Society of Arts

Our History

PR Academy  was co-founded by Ann Pilkington and
Dr.Kevin Ruck in 2007. It provides high quality PR qualifications from top UK awarding bodies such as the Chartered Institute of Public Relations (CIPR), the Public Relations and Communication Association (PRCA) and the International Association for Measurement and Evaluation of Communication (AMEC). 

In 2020, Reem Masswadeh decided to use her years of practice to do the same in the MENA region.

Reem is an award-winning professional and committed communications expert. Before founding PR Academy MENA, she offered her talent to high-level public relations agencies. To build upon her expertise, she obtained two notable communications degrees including the Specialist Diploma: Digital Communication (CIPR) and an Advanced Certificate in Public Relations (CIPR).