The pr academy mena

Elevating regional communication standards  

Whether training PR professionals through mentorships and accredited courses or offering clients global services with local flair, The PR Academy MENA is continuously raising the bar of PR and communication in the Middle East.

Our story 👇

The beginning

PR Academy was co-founded in 2007 by Ann Pilkington and Dr Kevin Ruck to provide high-quality PR qualifications from top UK awarding bodies, such as the Chartered Institute of Public Relations (CIPR), the Public Relations and Communication Association (PRCA) and the International Association for Measurement and Evaluation of Communication (AMEC). Inspired by the academy’s mission, Reem Masswadeh launched its MENA chapter in 2020 to carry on its inspiring journey and give clients and communication professionals in the Middle East global insight through accredited courses and best practices.

Our Identity

The PR Academy MENA is an international communications company with UAE and local flavor.

We offer consultancy and educational services to help you improve your communication wherever you go.

Raising the bar for world-class PR consulting #RaiseTheBarPR

Our Vision

To raise the standards of PR in the MENA through world-class consulting and quality education.

Our Mission

To empower communication professionals with applied learning and provide consultancy services.

Our Values

We strive to use our expertise to continuously deliver excellence, guided by sound ethics and a desire to serve.

Meet the team

When professionals decide to open new doors in the communications sector, they know that they need the right people around them.

Dr. Kevin Ruck
Instructor - Co-founder PR Academy UK
Reem Masswadeh
Head of Communications
Ann Pilkington
Instructor - Co-founder PR Academy UK
Our Philosophy

Your success is our only metric.

We grant you access to best-in-class education and the sharpest minds in the industry within an academically inspiring environment.


We want you to come away from your course a more critical and reflective practitioner who knows what works and why it works.

Continuous Assistance

Our team will support you every step of the way until your goal is reached.