The PR Academy MENA aims to raise the standards for PR in MENA through world-class consulting and quality education.
Our mission is to empower communications professionals with applied learning and to provide consultancy services to our amazing clients by leaning on our years of expertise.
Inspired by PR Academy UK and the global community of qualified CIPR practitioners, PR Academy MENA strives to use our expertise to deliver excellence, every time, and to do so guided by sound ethics and a desire to serve.
Our philosophy is simple: we don’t rest until we’ve done everything we can to make sure you succeed. Our students’ consistently high results speak for themselves. But we also believe that studying should be fun.
The PR Academy MENA is raising the bar for PR and communications in the Middle East and North Africa through training PR professionals with globally recognised courses and through supplying professional PR services directly to clients.
The PR Academy MENA uses years of experience to equip already-working PR professionals with the theoretical knowledge and practical skills needed for effective PR communications that make an impact.
Our accredited courses help candidates earn global recognition and respect to secure the job they are after and trigger meaningful transformation through their work.
The curated practical knowledge candidates receive through our courses boosts their confidence, allowing them to back their decisions, persuade others, and take opportunities to move up in their careers.
Our philosophy is simple: we don’t rest until we’ve done everything we can to make sure you succeed.
Our students’ consistently high results speak for themselves. But we also believe that studying should be fun. You will make great new friends, study at the smartest venues and in the best online spaces, and learn from the sharpest minds.
We like to challenge too.
We want you to come away from your course a more critical and reflective practitioner who knows what works and why it works.
Finally, we want to provide a great service and if we get it wrong, we will work hard to put things right.
When professionals decide to open new doors in the communications sector, they know that they need the right people around them.
The PR Academy MENA is no different. When it first began, it was composed of a team of communications experts who believed in modern strategies who were based in the United Arab Emirates.
Knowing that there is strength in diversity, they partnered with the team over at PR Academy UK. Combining modern strategies for applied learning and the focus on professional training that PR Academy UK is known for, we decided to make a difference in the communication industry in the MENA Region.
Our team is composed of innovators and dreamers who want to help brands maintain effective communication while alsoproviding the highest levels of training and education.
Editor and co-author of Exploring Internal Communication.
Reem is an award-winning communications expert.
Author of Communicating Projects
& a fellow of the Royal Society of Arts
PR Academy was co-founded by Ann Pilkington and
Dr.Kevin Ruck in 2007. It provides high quality PR qualifications from top UK awarding bodies such as the Chartered Institute of Public Relations (CIPR), the Public Relations and Communication Association (PRCA) and the International Association for Measurement and Evaluation of Communication (AMEC).
In 2020, Reem Masswadeh decided to use her years of practice to do the same in the MENA region.
Reem is an award-winning professional and committed communications expert. Before founding PR Academy MENA, she offered her talent to high-level public relations agencies. To build upon her expertise, she obtained two notable communications degrees including the Specialist Diploma: Digital Communication (CIPR) and an Advanced Certificate in Public Relations (CIPR).